The Spiral Marketing Podcast https://www.spiralmarketing.com Elevating Your Brand Thu, 12 Sep 2019 17:39:25 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 https://www.spiralmarketing.com/wp-content/uploads/2019/04/cropped-icon-32x32.png The Spiral Marketing Podcast https://www.spiralmarketing.com 32 32 Exploring the human side of Marketing Communications with Expert Guests and Topics that are immediately actionable and inspiring for Marketers, Entrepreneurs, Communications Professionals, and Creative Business-Minded people alike! The Spiral Marketing Podcast clean The Spiral Marketing Podcast karl@spiralmarketing.com karl@spiralmarketing.com (The Spiral Marketing Podcast) https://itunes.apple.com/us/podcast/spiral-marketing-passionate/id954153463 The Spiral Marketing Podcast https://www.spiralmarketing.com/wp-content/uploads/2014/12/Spiral-Marketing-Podcast_Cover-Art-4-1400.jpg https://www.spiralmarketing.com Episode 43: Developing an Agile Mindset with Eric Watson https://www.spiralmarketing.com/podcast/developing-an-agile-mindset/ Fri, 31 May 2019 22:22:31 +0000 https://www.spiralmarketing.com/?p=3787 https://www.spiralmarketing.com/podcast/developing-an-agile-mindset/#respond https://www.spiralmarketing.com/podcast/developing-an-agile-mindset/feed/ 0 Don't be vulnerable to disruption - be agile! In this episode we borrow insights from Greg Kihlström's latest book: The Agile Brand
Greg Kihlstrom

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  • Agile Development has become a productivity favorite for organizations that seek more efficient and effective project management. Both scrum masters and new discoverers of this methodology can learn a lot from this episode about sprinting past your competition via continuous improvement and so much more!

    “Servicing your team instead of just asserting yourself will lead to better productivity.”

     

    Just a few of the points you’ll learn in this episode:

    • Increasing team engagement
    • The importance of top-level management in empowering their teams
    • The specific things you need to focus on to be “agile”
    • What do engineers and preschoolers have in common?

     

    “When you introduce something new, it’s rejected. Find individuals on your side. ”

    Project Management

    • Do people ever really reach their 2+ year project goals?
    • What defines the scope of a project or service?
    • The importance of administrators
    • Why making your team feel capable leads to better project results

     

    Agile Mindset for Client Satisfaction

    • How agile training and coaching benefits your clients
    • Why you need to branch out into unfamiliar areas to exceed expectations
    • Why servant leaders develop trust in teams
    • The necessity of directly molding agile strategies with team leaders

     

    “By failing you learn and when you learn you develop better services.”

     

    Where to learn more about and reach Eric:

     

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    Don't be vulnerable to disruption - be agile! In this episode we borrow insights from Greg Kihlström's latest book: The Agile Brand Don't be vulnerable to disruption - be agile! In this episode we borrow insights from Greg Kihlström's latest book: The Agile Brand The Spiral Marketing Podcast clean
    Episode 42: Your Agile Brand with Greg Kihlström https://www.spiralmarketing.com/podcast/agile-brand/ Fri, 01 Feb 2019 03:59:22 +0000 https://www.spiralmarketing.com/?p=3095 https://www.spiralmarketing.com/podcast/agile-brand/#respond https://www.spiralmarketing.com/podcast/agile-brand/feed/ 0 Don't be vulnerable to disruption - be agile! In this episode we borrow insights from Greg Kihlström's latest book: The Agile Brand
    Greg Kihlstrom

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    “If they haven’t experienced disruption, they will.”

     

    Just a few of the points you’ll learn in this episode:

    • Why industries often go through disruption, and how to not be left behind
    • What is the “agile” difference in branding?
    • Why disruption on a smaller scale is more aggressive than you think
    • The importance of solving your customer’s problems

     

    “The average consumer is becoming more involved with the development process.”

    Brands

    • Why your value shouldn’t be too affected by growing/changing markets
    • Selling your products is secondary. Wait, what? Why?
    • How do companies rally people around their brand? What do they all have in common?
    • Why more brands = more power for consumers

     

    Marketing

    • Why real time data is great but dangerous to be overly reactive to it
    • How technology enables consumers to actually help your message be heard
    • How optimizing your customer’s journey can create risk for your long-term growth
    • What do companies need to understand to keep long-term customers?

     

    “It’s less important to have the final version of a product than to have people willing to give feedback”

     

    Where to learn more about and reach Greg:

     

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    Episode 42: The Agile Brand with Greg Kihlstrom Being an Agile Brand means being able to respond more nimbly to the internal and external forces in the marketplace - be proactive and reactive and be the disruptor in your industry! Learn all about it right now. Karl Boehm / Spiral Marketing clean 20:54 yes
    Episode 41: Free Up Your Time with Virtual Assistants https://www.spiralmarketing.com/podcast/free-up-your-time-with-virtual-assistants/ Sun, 30 Sep 2018 22:31:59 +0000 https://www.spiralmarketing.com/?p=2978 https://www.spiralmarketing.com/podcast/free-up-your-time-with-virtual-assistants/#respond https://www.spiralmarketing.com/podcast/free-up-your-time-with-virtual-assistants/feed/ 0 Learn how to leverage Virtual Assistants in your marketing, business and life with Nathan Hirsch from FreeeUp.com

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    “You have to hire if you wanna take it to the next level.”

     

    Just a few of the points you’ll learn in this episode:

    • Why 50% of the workforce will be remote in 10 years
    • How to have more time for yourself but still thrive in your business
    • Similarities and differences between remote and traditional hiring
    • How believing in a product or service really motivates you

     

    My mom always said work hard play hard.

     

    Businesses

    • The risks and rewards of remote hiring (soon to be the normative)
    • What keeps us moving forward despite constant rejection
    • Why virtual assistants can really make the difference between success and failure
    • How you can have a high success rate in hiring processes

     

    Entrepreneurs

    • Why the entrepreneurial ride is way more fun than the typical 9-5
    • Why you should routinely get away from your business (reflection time)
    • What’s the faster way to get access to top talent?
    • How to turn weaknesses into strengths

     

    “Prioritize your tasks and get them off your plate.”

    Where to learn more about and reach Nathan:

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    Episode 41: Free Up Your Time with Virtual Assistants and Nathan Hirsch Don't go it alone in the digital age! Get more done with less work - yes, really! Nathan Hirsch from FreeeUp.com gives the lowdown on supplementing your strengths with less expensive support from around the world. Learn how and why right here, right now! Karl Boehm / Spiral Marketing clean 20:54 yes
    Episode 40: Thinking Beyond the Logo in Brand Management with Justin Jones of KDG Advertising https://www.spiralmarketing.com/podcast/brand_management_justin-jones-of-kdg-advertising/ Sat, 01 Sep 2018 03:57:54 +0000 https://www.spiralmarketing.com/?p=2934 https://www.spiralmarketing.com/podcast/brand_management_justin-jones-of-kdg-advertising/#respond https://www.spiralmarketing.com/podcast/brand_management_justin-jones-of-kdg-advertising/feed/ 0 Think beyond the logo to stand out in a sea of sameness with a side of social landscaping and maybe a couple of cocktails.

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    “Trust someone that trusts what you do.”

     

    Just a few of the points you’ll learn in this episode:

    • The differences between brands and logos
    • What’s a transparent brand? What’s an authentic brand?
    • Why you can actually lose money doing things yourself, instead of hiring professionals
    • How easy it is to forget why you started a business in the first place

     

    “When you’ve made yourself look bad, you’ve made your industry look bad.

    Brands

    • Why it’s not bad to have a non-transparent brand (Coca Cola, McDonalds)
    • What happens when you step out of the terms you’ve established?
    • Some of the worst ways brands can degrade their company
    • Why chasing huge numbers in social media can get you lost in a sea of nothingness

     

    Digital Marketing

    • Why treating your big and smaller clients with equal attention has a positive effect on the industry as a whole
    • Why motivational maxims are not going to take you to maximum success
    • The value in not seeking fame and acclaim
    • Do you really need 100 creatives?

     

    “500 followers who actually like your product will grow your business more than 500, 000 fake followers.”

     

    Where to learn more and reach Justin:

     

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    Episode 38: Sales Enablement through Coaching with Walter Pollard of Brand Fuzion How would a career Executive Coach and Consultant dynamically improve a corporate sales team to perform better? Start with the top and learn from the best on this episode of the Spiral Marketing Podcast with Walter Pollard from Brand Fuzion. Karl Boehm / Spiral Marketing clean 49:07 yes
    Episode 39: Navigating the BlockChain with Josh Halferty and Xander Yi of CryptoCurve https://www.spiralmarketing.com/podcast/episode-39-navigating-the-blockchain-with-josh-halferty-and-xander-yi-of-cryptocurve/ Wed, 01 Aug 2018 03:22:31 +0000 https://www.spiralmarketing.com/?p=2903 https://www.spiralmarketing.com/podcast/episode-39-navigating-the-blockchain-with-josh-halferty-and-xander-yi-of-cryptocurve/#respond https://www.spiralmarketing.com/podcast/episode-39-navigating-the-blockchain-with-josh-halferty-and-xander-yi-of-cryptocurve/feed/ 0 How a career-long expert Executive Coach and Consultant improves corporate revenue growth through Sales Enablement
    Peter Mirus

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    “I’m still amazed at what we’re trying to do, doesn’t already exist.”

    Just a few of the points you’ll learn in this episode:

    • The social aspect of cryptocurrency
    • What makes blockchain technology have more permanence than other decentralized services?
    • What is the “hole” in the cryptocurrency space?
    • What is the Curve Wallet?

    “If you don’t have a product for the everyday consumer, what does it mean? Why is it there?”

     

    Entrepreneurs

    • The importance of bridging the gap between technical innovations and ease-of-use consumer friendly services
    • Why it’s a great time to invest in cryptocurrency technologies
    • What’s attracting very experienced professionals to this new “wild wild west” market?
    • Why blockchain is becoming rapidly popular on a global scale

     

    Marketing

    • Why blockchain is similar to the beginning of the iPhone
    • Finding ourselves at a tipping point, how do we leverage this technology for the greater good?
    • How blockchain is providing financial access to the world (echoing internet infancy)
    • What are the ramifications of permanent history that organically grows itself?

    “We are so passionate about what blockchain and cryptocurrencies are going to do for the world that it’s a mission worth chasing.”

     

    Where to learn more and reach CryptoCurve:

     

     

    Some of CryptoCurve’s favorite publications:

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    Episode 38: Sales Enablement through Coaching with Walter Pollard of Brand Fuzion How would a career Executive Coach and Consultant dynamically improve a corporate sales team to perform better? Start with the top and learn from the best on this episode of the Spiral Marketing Podcast with Walter Pollard from Brand Fuzion. Karl Boehm / Spiral Marketing clean 45:06 yes
    Episode 38: Sales Enablement through Coaching with Walter Pollard of Brand Fuzion https://www.spiralmarketing.com/podcast/sales-enablement/ Thu, 31 May 2018 05:02:24 +0000 https://www.spiralmarketing.com/?p=2811 https://www.spiralmarketing.com/podcast/sales-enablement/#respond https://www.spiralmarketing.com/podcast/sales-enablement/feed/ 0 How a career-long expert Executive Coach and Consultant improves corporate revenue growth through Sales Enablement
    Peter Mirus

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    [More Detailed Show-notes coming soon!]

    Walter is the founder of Brand Fuzion, a marketing and sale consultancy in the B2B and B2C arena. He speaks regularly on a variety of topics regarding to inbound marketing, demand generation and sales enablement. He is the HubSpot User Group leader in Washington, DC, founding member of the Sales Enablement Society and recently has developed an entrepreneur  coaching program through the American Marketing Association.

     

    “People don’t buy products and services. They buy outcomes.”

    Just a few of the points you’ll learn in this episode:

    • Why the top level really anchors digital transformation
    • What comprises a strong foundational sales and framework strategy
    • What are the pillars of sales enablement?
    • The versatility of instructional videos

    “Technology is only as good as your strategy and implementation.”

    Digital Marketing

    • When are you making too much content?
    • Why is your technology not helping you?
    • The importance of aligning sales and marketing
    • Why the prospecting stage is becoming more important

    Business Leaders

    • How do you maximize your time selling (most valuable to organization)
    • Which programs do you need in place to be customer-focused?
    • What is “ever boarding” and how does it consistently support your teams?
    • How do you streamline your buying process?

     

    “Always stay at the top of your game and focus on providing value.”

     

    Where to reach Walter and to learn more:

     

     

    Some of Walter’s favorite publications:

    ]]>
    Episode 38: Sales Enablement through Coaching with Walter Pollard of Brand Fuzion How would a career Executive Coach and Consultant dynamically improve a corporate sales team to perform better? Start with the top and learn from the best on this episode of the Spiral Marketing Podcast with Walter Pollard from Brand Fuzion. Karl Boehm / Spiral Marketing clean 53:55 yes
    Episode 37: The New Rules of Crowdfunding with Shaun Masavage of Fret Zealot https://www.spiralmarketing.com/podcast/episode-37-the-new-rules-of-crowdfunding-with-shaun-masavage-of-fret-zealot/ Sun, 01 Apr 2018 01:25:34 +0000 https://www.spiralmarketing.com/?p=2655 https://www.spiralmarketing.com/podcast/episode-37-the-new-rules-of-crowdfunding-with-shaun-masavage-of-fret-zealot/#respond https://www.spiralmarketing.com/podcast/episode-37-the-new-rules-of-crowdfunding-with-shaun-masavage-of-fret-zealot/feed/ 0 Learn the New Rules of Crowdfunding with Shaun Masavage of Fret Zealot on this episode of the Spiral Marketing Podcast hosted by Karl Boehm.
    Peter Mirus

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    Shaun Masavage is a DC-based engineer turned entrepreneur with over 10 years of engineering experience including the U.S. Navy and within the private sector. As CEO and founder of Edge Tech Labs, he designed, developed, and launched my company’s first product using crowdfunding. After that, it was just the normal hustle and grind of the startup world. From investment to new products, they’ve had quite a wild ride- and it’s still happening!

     

    Just a few of the points you’ll learn in this episode:

    • Why it’s so challenging to track your success
    • Why you have to bypass news agencies for crowdfunding
    • Why outsourcing your workforce is better in a lot of ways (not just cost-effective)
    • Making major business decisions with an objective mentality (despite how great your idea sounds)

     

     

    Crowdfunding

    • Why 90% of your feedback will be negative but that’s not the majority
    • The importance of empathizing with your community
    • The power of YouTube
    • Why anyone can market a new product, but it probably won’t be easy

     

    Entrepreneurship

    • Why physically showing how your product or service works makes a lasting impression
    • Why you must listen to your audience
    • The power of finding an activity that counterbalances your challenges (breathing, running)
    • How do you reinvigorate a traditional industry?

     

     

    Where to learn more and reach Shaun:

     

    Some of Shaun’s favorite publications:

    ]]>
    Episode 37: The New Rules of Crowdfunding with Shaun Masavage of Fret Zealot What worked on Kickstarter and GoFundMe last year may not work today! Learn the New Rules of Crowdfunding with Shaun Masavage of Fret Zealot on this episode of the Spiral Marketing Podcast hosted by Karl Boehm. Karl Boehm / Spiral Marketing clean 35:26
    Episode 36: Steering Brand Marketing with Josh Greene https://www.spiralmarketing.com/podcast/brand-marketing-josh/ Fri, 15 Sep 2017 22:28:16 +0000 https://www.spiralmarketing.com/?p=2284 https://www.spiralmarketing.com/podcast/brand-marketing-josh/#respond https://www.spiralmarketing.com/podcast/brand-marketing-josh/feed/ 0 Grow your brand with insights from Josh Greene of the Mather Group.
    Nema Semnani

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  • Josh Greene is the CEO for The Mather Group, a digital agency, that helps companies manage how they’re found online, through Wikipedia and Search Engine Optimization, and drives targeted high value leads for B2B companies Prior to The Mather Group, Greene was the VP of Marketing for both 1-800-PACK-RAT and Zippy Shell where he was responsible for all marketing including online, offline, and the launch of national television campaigns.

    “Consumers are starting to expect authenticity about people and what they’re like.”

    Just a few of the points you’ll learn in this episode:

    • How to connect with your target audience by inviting outside perspectives
    • The rewarding challenges of working within a budget (spirit of experimentation)
    • How important it is to be “hooked up” to your goals
    • Why seeing direct results is tough (unless you’re benchmarking)

    “I think we’ve really seen a breakout of personality showing through and authentic business to consumer models.”

    Marketers

    • How to bring a new perspective to solve your client’s problems
    • Why it’s important to join a new platform as soon as possible
    • Why you should definitely email more often!
    • Why the client is as interesting to their audience as their product or service

    Brands

    • Why you shouldn’t just focus on your strengths (especially B2B)
    • Why it’s important to invite an outside perspective to improve least performing channels
    • Which oversight occurs often that marketers can help you with
    • Why spending money on a service doesn’t mean it’s as optimized as it can be

     

    “It’s important to keep fluid and try new things to get incremental growth that you’re looking for.”

    Where to learn more and reach Josh:

    Some of Josh’s favorite publications:

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    Steering Brand Marketing with Josh Greene Grow your brand with insights from Josh Greene of the Mather Group. Borrowing from in-house experience at AOL Time Warner, Shop.org, and 1-800-PACK-RAT as well as agency-specific experience marketing B-to-B companies. Karl Boehm / Spiral Marketing clean 30:48
    Episode 35: Crossing Through the Chasm Between Journalism and Marketing with Simon Owens https://www.spiralmarketing.com/podcast/journalism-marketing/ Tue, 08 Aug 2017 03:57:48 +0000 https://www.spiralmarketing.com/?p=2237 https://www.spiralmarketing.com/podcast/journalism-marketing/#respond https://www.spiralmarketing.com/podcast/journalism-marketing/feed/ 0 Explore the differences and value of Journalism and Marketing with Simon Owens
    Nema Semnani

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  • “The best content marketing tries to stay true to the facts and is informed as much as possible.”

    Just a few of the points you’ll learn in this episode:

    • Why original researched content is necessary for long term growth
    • How to open lines of communication with top players in your industry
    • What happened when Simon helped people block their exes online
    • What’s better: Four people pay you $2500 a month, or 2500 people pay you $4 a month?

    “You have to manage expectations properly.”

    Content Marketers

    • Why it’s hard to stand on your own principles as a marketer (bias is unavoidable)
    • The importance of working on your own content
    • Why you should talk directly with industry influencers
    • Why you shouldn’t forget about your own archive (especially for your new readers)

    Journalism/Communications

    • Where does objectivity end and brand bias begin?
    • Why you should be reading large amounts of content
    • Why it’s getting harder to attract eyeballs and ears to your message
    • Why buying social media attention is becoming unavoidable (even The New York Times has to)

     

    “Figure out what you’re actually an expert in and then start brainstorming content that you can create around that.”

    Some of Simon’s favorite publications:

    Where to learn more and reach Simon:

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    Crossing the Chasm Between Journalism and Marketing with Simon Owens What is the difference between Journalism and Marketing in #AlternativeFacts and spin? Learn the difference and the value from both sides with Simon Owens. Karl Boehm / Spiral Marketing clean 32:15
    Episode 34: Nimble Rich Media Content with Josh Belhumeur at Brink https://www.spiralmarketing.com/podcast/nimble-rich-media/ Mon, 03 Jul 2017 04:26:57 +0000 https://www.spiralmarketing.com/?p=2153 https://www.spiralmarketing.com/podcast/nimble-rich-media/#respond https://www.spiralmarketing.com/podcast/nimble-rich-media/feed/ 0 Make Content Marketing Strategy more nimble with Agency Partner, Josh Belheumer, at the Brink Social Studio
    Nema Semnani

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  • Should be Empty:
  • Josh’s passion began as a child tinkering with HTML, deconstructing his favorite sites and building new sites. By the time he could drive, he was a successful freelance developer and just a few years later became a lead developer at BRINK in Tucson. Over time, Josh has melded his marketing education with his technical experience, and has spearheaded the effort to develop BRINK into a full-service digital agency. In 2011 Josh opened the doors to BRINK‘s first expansion office here in DC and is leading the charge in BRINK’s continued ascension toward the upper echelons of creative agencies.

    “Produce. Don’t just sit around and plan, make stuff!”

    Just a few of the points you’ll learn in this episode:

    • Why old mindsets can be dangerous in this new fast paced world
    • Why “good enough” quality content can be great for consumers
    • Perfectionism vs. Just doing it
    • Why big crews produce slightly better quality than one person these days  

    “You can have a lot lower quality content if you’re commenting on something relevant here and now”

    Marketing

    • Why producing top notch video quality isn’t as important as you think
    • Disposable content can bring you huge success (don’t worry about Super Bowl level quality)
    • Why you should value current events more than visual aesthetics
    • How tools already available are preferable than starting from scratch

    Freelancers/Creatives

    • How talent makes long form content easier for companies
    • How the creative economy is motivating marketers to value creatives even more
    • Why marketing can refine and improve the skills of creatives
    • Which red flags to look out for when choosing partners to work with

     

    “How can we evolve our thinking a little bit more, we’re all starting to look the same”

     

    Reference links and where to learn more and reach Josh

    brink.com

    https://vimeo.com/brinkmedia

    josh@brink.com

    Popcorn elements example: http://stories.familiesusa.org

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    Nimble Rich Media Content Strategy and Production with Josh at Brink Missing a big production budget? No problem! Make Nimble Rich Media Content with Agency Partner, Josh Belheumer, at the Brink Social Studio Karl Boehm / Spiral Marketing clean 35:51