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The Marketing Minute

Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the value and nothing else. Succinct. Insightful. Actionable. Give us a listen, subscribe, and follow! 3-2-1. Done

I remember one of my friends snapped her fingers in front of me and said “Hey, Karl are you in there?”

I was there, and I was paying attention. “I see you snapping your fingers,” I said, feeling like my personality had been pulled out of my body.

It wasn’t a fun experience, but I learned to find solutions that met my needs. I still got distracted, of course. The difference was that I found my unique perspective lent itself to creating solutions that other people didn’t see. It’s allowed me to build several successful companies and grow hundreds of brands.

The point is, I learned I had options:

  • I didn’t have to accept what others believe were short-comings
  • One prescribed solution isn’t always the right one
  • Each of us has the power inside of us to overcome obstacles
  • And seeing things differently, is a good thing. Sometimes, a very good thing.

It’s been my lifelong passion to come up with creative solutions that serve people. I’m doing it now everyday through a digital marketing and media company, as well as by hosting this short-form show.

On every episode, a subject matter expert delivers a relatable story, the insights to learn from that story, and why they do what they do, as I have just done in just a few minutes. It’s perfect for busy professionals with a modern attention span.

I’m Karl Boehm, your host and guest for this episode. I’m the CEO and founder of Spiral Marketing, and this is the marketing minute.

shubhajag

07/31/2017

Invaluable source of infomation

Through his podcasts, Karl brings spirited and profound insights into the world of marketing strategy, to include speakers who are emerging and established entrepren…

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Jessica Yurinko Photography

03/17/2017

Marketing isn’t the worst anymore.

As a young professional trying to grow my business, the idea of sitting down and figuring out how to “market myself” just seems impossible sometimes. This makes it…

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CaraF13

10/13/2016

A spiral twisted with Briliance and Ins…

What a joy it is to listen to this podcast! Karl knows how to bring on guests who embody positive, inspiring, and driven energy. I was wowed by his guest Zephan, who…

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Brian Kurtz from Titans Marketing on The Marketing Minute #6

Brian Kurtz, Founder of the Titans Marketing® has decades of legendary experience in direct response marketing and copywriting. Check out this short interview.

Gracelyn McDermott from Kaiser Permanente on The Marketing Minute #5

Overcome more challenges and excel with a “Little Leadership Story” from Gracelyn McDermott, Vice President at Kaiser Permanente on the Marketing Minute. Enjoy!

WealthEngine with Raj Khera on The Marketing Minute #4

Transform Your Brand Marketing and Sales Using Big Data with Tools and Examples from this Episode of the Marketing Minute told by WealthEngine CMO, Raj Khera.

Sticky Branding with Jeremy Miller on The Marketing Minute #3

Get ready for a story about reinvention with best selling author, Jeremy Miller of Sticky Branding. Empower yourself & solve branding problems on this episode!

Benton Crane of the Harmon Bros on The Marketing Minute #2

Check out this pivotal story from Benton Crane the CEO of Harmon Brothers – makers of some of the most famous ads on the internet including squatty potty!

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