The digital marketing industry was valued at over $56 billion in 2021, and that number continues to grow year over year. As every industry becomes increasingly crowded, it’s important for businesses to help themselves stand out with these digital strategies. If you’re looking to promote your home services—a particularly competitive industry—it’s especially important to know the different types of digital advertising available to you, as well as how to utilize home services SEO to get the reach you want and to generate the leads that will sustain your business.
There are, however, a few things you need to know about how to use these strategies successfully. Keep reading to learn five key areas that will help your home services SEO strategy.
Define Your Goals First
When you’re trying to get into the realm of the digital marketing world for home remodeling, you can’t just jump in. (Well, you can, but it probably wouldn’t get you very far!)
You first need to develop a set of goals that will work for your company. Ideally, these goals will be ambitious but achievable.
When thinking about your marketing goals, you likely have one main aim: to make more money. However, before the money can start coming in, you have to work toward many other steps first.
So, what do you need to think of in terms of marketing goals?
Define concrete, timely goals around the following metrics:
- Website visitors per month
- New client leads obtained per month
- Ranking position on Google for your home services company
Taken together, these smaller, more specific goals all lead to that ultimate revenue-minded goal.
Optimize Home Services SEO for Mobile
A majority of online searches today are now done through mobile devices. (According to Statista, in the fourth quarter of 2021, 63 percent of US organic search engine visits came from mobile devices.)
Thinking about how people operate today, that makes sense. If people are looking for home remodeling services, they are more likely to pick up their phones and do quick Google searches than to grab their laptops.
If they come across your site and it doesn’t work for mobile, they will navigate away without thinking twice. Obviously, this represents a huge missed opportunity and the last thing you want to happen!
To ensure they stick around your site and (hopefully) become clients, your site must be optimized for mobile.
Don’t Neglect Local Searches
When it comes to your home services SEO strategy, you need to keep your location in mind. Not only does this affect who you market to, but it also affects your overall SEO strategy.
Why? Because most people today search with words like “near me,” “local,” or “[insert your specific city].”
When a person searches for home services, they might search for something along the lines of “home services DC area.” When they search for that term, you want your business to pop up. If it does, that means your home services marketing strategy is working!
When it comes to marketing for home services, local SEO is extremely important.
Prioritize Getting Good Reviews
The majority of people who search for businesses and services online read reviews first. In 2021, a BrightLocal survey found 77 percent of people “always” or “regularly” read reviews when researching local businesses.
Potential customers also put a lot of stock in these reviews. According to a 2020 BrightLocal survey, 79 percent of people trust online reviews just as much as a personal recommendation.
This is why having good reviews on your site or on your business listing is vital.
Remember, when someone finds a page without any reviews at all, that can be just as detrimental as having negative reviews.
Even mediocre reviews can be harmful. When people see a business with two- or three-star reviews, that can cause them to second-guess working with that company or hiring them for their services.
When they see a company or service with four- or five-star reviews, they are more inclined to click on that business and become a client.
To get these reviews, talk to previous customers or clients and request they provide them. If you’re having trouble gaining traction with this tactic, incentivize them with a promo for the next time they choose to use your service.
Create a Customer Service Line for Phone Calls
Although you might think calling is outdated, that couldn’t be further from the truth. People who go on a website and then call for answers are much more likely to book a service or to buy something from the company.
Having a phone line creates more leads and generates more revenue, especially for businesses in the home remodeling sector.
For any companies or businesses that let their phone calls ring and ring without answering, it’s important to know this is a financial waste for two reasons. One, it wastes the time and money you spent setting up the line. Two, it wastes any chance you had of gaining more leads and customers through those phone conversations.
When adding a phone number for your business, always have a person who can be on the receiving end of the line. This helps ensure optimal customer service.
You will likely get calls from all the digital advertising platforms you use: Instagram, Facebook, Google, and your own website. Always be ready for an influx of calls at any point during the day!
Use These Facts to Improve Your Home Services SEO Strategy
Having a home services SEO strategy, as well as a digital marketing strategy, is key to ensuring the success of your business.
At Spiral Marketing, we’re a home service marketing agency that offers several different marketing and SEO services. From digital advertising to social media marketing to SEO efforts, we do it all. If you are ready to improve your home remodeling SEO strategies, schedule a free consultation with us today!