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Greg Kihlstrom

Episode 42: Your Agile Brand with Greg Kihlström

Jan 31, 2019

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    “If they haven’t experienced disruption, they will.”

     

    Just a few of the points you’ll learn in this episode:

    • Why industries often go through disruption, and how to not be left behind
    • What is the “agile” difference in branding?
    • Why disruption on a smaller scale is more aggressive than you think
    • The importance of solving your customer’s problems

     

    “The average consumer is becoming more involved with the development process.”

    Brands

    • Why your value shouldn’t be too affected by growing/changing markets
    • Selling your products is secondary. Wait, what? Why?
    • How do companies rally people around their brand? What do they all have in common?
    • Why more brands = more power for consumers

     

    Marketing

    • Why real time data is great but dangerous to be overly reactive to it
    • How technology enables consumers to actually help your message be heard
    • How optimizing your customer’s journey can create risk for your long-term growth
    • What do companies need to understand to keep long-term customers?

     

    “It’s less important to have the final version of a product than to have people willing to give feedback”

     

    Where to learn more about and reach Greg:

     

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