The Marketing Minute Episode #1
When I was about 12 years old, my pediatrician found that I had ADHD. This was no surprise to my exhausted parents, and Ridellan was prescribed. I remember one of my friends snapped her fingers in front of me and said “Hey, Karl are you in there?“ I was there, and I was paying attention. “I see you snapping your fingers,“ I said, feeling like my personality had been pulled out of my body.
It wasn’t a fun experience, but I learned to find solutions that met my needs. I still got distracted, of course. The difference was that I found my unique perspective lent itself to creating solutions that other people didn’t see. It’s allowed me to build several successful companies and grow hundreds of brands.
The point is, I learned I had options:
- I didn’t have to accept what others believe were short-comings
- One prescribed solution isn’t always the right one
- Each of us has the power inside of us to overcome obstacles
- And seeing things differently, is a good thing. Sometimes, a very good thing.
It’s been my lifelong passion to come up with creative solutions that serve people. I’m doing it now everyday through a digital marketing and media company, as well as by hosting this short-form show.
On every episode, a subject matter expert delivers a relatable story, the insights to learn from that story, and why they do what they do, as I have just done in just a few minutes. It’s perfect for busy professionals with a modern attention span.
I’m Karl Boehm, your host and guest for this episode. I’m the CEO and founder of Spiral Marketing, and this is the Marketing Minute.